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Staging Tips

Design Perspectives LLC will serve as your marketing partner to ease of of life's most challenging transitions.

Top Tips:



#1:  Change Your Mindset


Before you do anything, start thinking of where you currently live no longer as your HOME, but as a HOUSE, an investment, a product that you are going to market with the goal of earning top dollar.  Home Staging is the "packaging" that will help you gain the competitive edge to sell at the highest price in the shortest amount of time.  The emotional detachment from your property and doing whatever is necessary to increase its value can be challenging.  If it is difficult for you to view your house objectively, a professional stager can help.


#2: Great Photos Are Critical: 

Today, with less free time and technology at their fingertips, most buyers search for properties first on the Internet. You will want the best possible pictures since that "first look" often determines whether a buyer will even visit your property.  If your photos do not stand out from the competition, you may miss out on dozens, if not hundreds of potential buyers.  Eighty percent of people across the country who bought a new home last year used the Internet while house hunting, and they rated photographs as the most useful tool in their search, according to a survey of buyers and sellers by the National Association of Realtors.


#3:  Stage Now, Not Later: 

The very best time to stage is before you call an agent.  Both buyers and agents are influenced by what they "see", not the way your home "could be".  Don't forget that your realtor is your first "client" - he/she will appraise your house and suggest the price based on several factors, one of them being the Visual Appeal.  Realtors know that a property that does not look inviting and appealing will require more time and, therefore, more effort on their part to sell it.  With your home fully staged in advance, chances are your agent will appraise your house at a higher list price.  Certainly you want your home staged prior to both the agents open house and your first public open house.


If you want help...

Design Perspectives
LLC Home Staging will consult with you to provide a room-by-room analysis and prepare a detailed report specific to your home.  In addition, recommendations will be made to enhance both the curb appeal of your house and accentuate your landscape.  In the meantime, review the steps below that you can implement on your own right now. 


If you want still more help...


Design Perspectives LLC Home Staging will stage your home for you.  We can do most all the work or we can work as your partner, side-by-side, to ready your home for sale.  Generally work is performed based on an hourly rate plan.  In some cases a flat fee custom estimate will be provided at the seller's request.


Keep in mind...

Your Role:

With a commitment of both time and energy on your part, staging does not necessarily demand a costly investment.  Below you will find some key staging principles and some recommended "to do's".


 


KEY STAGING PRINCIPLES
• Staging is a communication tool.

• We’re selling your house, not your stuff.

• Decorating is personalizing, Staging is depersonalizing.

• Staging is not about decorating your home; it’s about selling your house.

• The six C’s of staging: Clean, Clutter Free, Color, Compromise, Creativity & Commitment.

• You can’t sell it if the buyer can’t see it.

• Regardless of the budget, we can do a lot.  We need to be creative first, last and always.

• Staging is creating a feeling in the room that allows buyers to mentally move into each room.

• Clutter eats equity!

• If we can smell it, we can’t sell it.

• Stage Now!!  The best time to sell a home is in the first 3 weeks



RECOMMENDED "TO DO'S" RIGHT NOW

• When you go into a model home you will see that they are usually sparsely decorated.  In
   a resale home you want to apply the same principles.  Create the space for buyers to
   mentally move in to the room by reducing clutter and the overall number of items.  You
   want buyers to see your home, not your things.


• Sell, donate or throw away now items you will never use again.

• Pack and store items now that you will not use before you move.  You are going to have to
   pack anyway.  It will save you both packing time and expense later.


• Pack up all valuable items to protect them. If necessary, take them to a safe deposit box.

• Pack up all collections.  They become a distraction for buyers from the desired focal point...your home.

• Reduce the number of books on bookshelves. Pack up extra books now!

• Reduce the number of family pictures on shelves, pianos, and tables.  Remove family portraits from walls.

• Consider rearranging or removing some of the furniture.  As owners, many times we have too much furniture in a room. This is wonderful for our
   own personal enjoyment, but when it comes to selling, we need to thin out as much as possible to make rooms appear larger. To create more
   space you may want to remove a chair, a loveseat or other pieces of furniture.


• Clean, clean, clean.  Have your home professionally cleaned.  Make it “Q-Tip clean”.

• Remove, rearrange or substitute artwork as recommended.  Generally limit to one large piece on a wall or a small group of three. On an empty
   wall make sure they are hung at eye level or at the appropriate height relative to the furniture underneath.


• Professionally paint all rooms in need of a fresh coat. Neutralize as recommended.  Repair all cracks on walls and ceilings.

• Professionally clean or replace carpets as needed. Offering a buyer a credit to pick their own new carpet or a discount off the price is far less
   effective.  Pick a light to medium colored neutral.


• Clean, remove or replace drapes as needed.

• Professionally clean windows and make sure they operate freely. If the seal is broken on a double-pane window, replace it now.

• Check all light fixtures. Are they working properly? Replace all burned out light bulbs. Look for dark hallways and corners and increase the
   wattage of bulbs in those areas.


• Make sure there are lamps with adequate bulbs in dark corners.

• During “showings” turn on all lights and lamps.

• Repair or replace broken light switches and switch plates. Clean any dirty areas around them.

• Keep all curtains and blinds open during the day to let in light and views. The extra cost of additional heating or air conditioning is a necessary
   cost of selling.


• Take a hard look at houseplants. In many cases they need to be pruned and/or the number of plants reduced to create more space. If plants
   don’t look healthy and are just barely clinging to life give them away.


• Fireplaces need to be cleaned out. Glass doors should be cleaned. Mantels and hearths need to be cleared off except for a very few decorative
   items.


• Keep soft music playing during showings. Easy-listening or light jazz.  

• Be sensitive to odors, because buyers are!  Excessive odors from cooking, smoking, pets, babies, laundry or mildew will turn off buyers. If there
   is a challenge with odors in your home use room deodorants or disinfectant sprays and keep windows cracked open for ventilation even in very
   hot or cold weather. Tips:  There are great products in pet stores for pet odors.  Pure Ayre odor eliminator kit with blacklight flashlight is
   recommended for pet urine in carpet. Professional carpet cleaners have special ozone machines that can really help with difficult odors. 
   Remember: you can’t sell it if you can smell it!  


• Repair items that are broken. This will communicate that your home is well-taken-care-of. In most cases, buyers will ask for them to be repaired
   anyway, so do it now.


“The Way You Live In Your Home and the Way We Market and Sell Your House
are Two Different Things!”
Barb Schwarz